A New Wine Experience

NIAGARA-ON-THE-LAKE, Ont. — The brand-new LakeviewWine Co. — the flagship retail and tasting centre for Diamond Estates Wine and Spirits — is set to help wine lovers discover and enjoy Ontario’s exceptional VQA wines.

Now open as the showcase for Diamond’s family of VQA wines, The Lakeview Wine Co. is a 3,000-square-foot tasting centre and retail shop with a unique architectural and interior design that creates a welcoming atmosphere.

“With The Lakeview Wine Co. we are ushering in an exciting new future for Diamond Estates while respecting a key piece of our history,” says Murray Souter, President and CEO of Diamond Estates. “This showcase for all of Diamond’s brands is more than a wine store. It is a friendly, informative and welcoming space where we can share knowledge, passion and a love of wine.”

Inside the new Lakeview Wine Co. on Niagara Stone Road, the granite tasting bar runs along full-height windows that overlook the rows of the vineyard and the picturesque Niagara Escarpment. The exterior is clad in cedar using the unique Japanese technique of ‘Shou Sugi Ban’ that creates a charred look with natural wood accents.

Adjacent to Diamond’s 43,000-square-foot, state-of-the-art wine-making facility, The Lakeview Wine Co. provides visitors the opportunity to enjoy many of its most popular winesand then book a one-of-a-kind cellar floor experience in the winery. Set on the winery floor amongst a canyon of more than 800 wine barrels and massive two-storey wine tanks, this unique space provides a memorable, unmatched orientation to the winemaking process.

“We take great pride in ‘demystifying’ wine and making it accessible to all – regardless of their knowledge of wines,” says Souter. “The Lakeview Wine Co. provides a modern tasting and shopping environment where our team members provide good old-fashion customer service and attention. As picky as we are about the grapes we choose to go into our wines, we are equally picky about the people we select to inform and serve customers.”

Note: For more information, please visit diamondestates.ca. Stay engaged with Diamond Estates on Facebook at /diamondestates, follow it on Twitter @DiamondEstates and on Instagram @diamondestates.