Jesson & Co / MNI Alive
Tuesday, December 6, 2022
The Antigua and Barbuda Tourism Authority (Canada Region) returned to the Montreal market with a bang on Tuesday, November 22nd with an engaging Media and Travel agent event at Le Courtyard by Marriott. Billed as a “Dine and Learn,” the event drew over 85 travel agents and trade media personnel for a night of delicious food and exciting announcements from the destination.
“Antigua and Barbuda’s return to the Montreal market was long overdue, and we are so pleased to see so many familiar faces again,” said Tameka Wharton, Director of Tourism Ag. at the Antigua and Barbuda Tourism Authority. “With Montreal being one of our most important Canadian markets, we were thrilled by the turnout at the event and look forward to sharing more good news from Antigua and Barbuda with Canadians in the future.”
The Antigua and Barbuda Tourism Authority (Canada Region) delivered an informative and entertaining presentation, updating the industry partners in attendance on Antigua and Barbuda’s plans and initiatives for the 2023 travel season. Specifically, the Tourism Authority proudly shared the news of the return of the direct flight from Montreal’s YUL to Antigua’s V.C. Bird International Airport (ANU). The Air Canada flight, set to operate weekly beginning December 23, 2022, is already sold out for its inaugural voyage.
Agents and media in attendance were invited to participate in an exclusive social media contest, taking selfies in front of a giant LED screen depicting the destination’s tropical beauty. The Travel Agent participant whose selfie and accompanying hashtag #loveantiguabarbuda garners the most interactions will win a spot on an upcoming Familiarization trip in 2023. Montrealers will get a taste of Antigua and Barbuda on the big screen as three LEDs will pop up in the city throughout December to promote travel to Antigua & Barbuda.
Additionally, the Antigua and Barbuda Association members present were invited to participate in the social media contest featuring the LED screen. The eventual winners will be awarded a 2-night stay in Antigua & Barbuda. Further prizes were distributed throughout the evening including a Grand Prize featuring two Air Canada seats to Antigua & Barbuda from Montreal.
The evening event was realized through the participation of key partners including Blue Diamond Hotels, Elite Island Hotels, Travel Brands, and Air Canada.
