App Economy Provides Sustainable Economic Growth for the Caribbean

With fast paced growth in the global app economy, the Caribbean is poised to be a key player by being in such close proximity to the markets of The Americas. As an example, ByllKreate uses Jamaica as their production hub and is successfully gaining recognition on a global scale.

App Economy Provides Sustainable Economic Growth for the Caribbean

ByIIKreate, led by Jamaican entrepreneurs Ryan Davy and Melanie V. Wynter (Melanie pictured)

“The global app economy could double to $101 billion by 2020.” – Bloomberg.

With fast paced growth in the global app economy, the Caribbean is poised to be a key player by being in such close proximity to the markets of The Americas. As an example, ByllKreate uses Jamaica as their production hub and is successfully gaining recognition on a global scale.

ByIIKreate, led by Jamaican entrepreneurs Ryan Davy and Melanie V. Wynter is building a local app economy geared towards servicing the world’s demand for software development.


Ryan Davy

Their vision for the Caribbean is to facilitate investment and partnership necessary to make Caribbean “The Software Development Shop”, similar to India. This team of I.T. professionals, creatives and business developers are experienced managing projects, developing apps, website and digital media production with clients like some large advertising firms in NYC, Seattle and Toronto along with some international software development shops.

Head of Business Development, ​Melanie Wynter, is advocating for a shift from Jamaica being a predominately Call-Center Support BPO economy to that of Software/app Development BPO.

When asked why? Melanie explained, “economy growth is short sighted, I have never been one to just see the surface”. The company has already started to recruit and train University students as programmers, and designers within Byllkreate’s ‘I.T apprenticeship programme”.
 
ByllKreate is strategically building partnerships locally and internationally to steer the region’s app economy to improve business efficiencies and bottom line with key apps and creative websites. The ByllKreate’s team is also looking to boost the tourism sector using innovation and technology to create digital museums, libraries, portals and mobile applications to allow for easier access to the “Region’s Products”, thus creating more “one stop shops” to boost community tourism and micro businesses.

ByllKreate emergence in Jamaica comes at a time when the country is placing more emphasis on the achievement of 5% economic growth agenda within a 4-years period. Melanie seems focused on improvement of the standard of living for the average Jamaican through economic development.

“Though real national income/output is important, the Jamaican government should be focused on the bigger picture: Economic Development”. “What's better, US$450 /month or US$1000/month?” “Being struck in traffic for 6 hours each day or working remotely?” “Being overwhelmed by unrealistic corporate demands or being awarded based on your output?” This is passion!

ByllKreate’s vision is to create sustainable economic development through the empowerment of local enterprises towards the use of new/improved technological solutions.

The company is already taking this approach to the Jamaican economy in the form of revolutionizing the BPO sector - repositioning Jamaica as an innovative technology hub, complementing the incredible successes in music and sports along with the natural beauty and appeal of tropical sea and sand. They are focussed on positioning Jamaica as a place for the development of digital and tech solutions for a growing global need. Already serving global organisations, Ryan and Melanie continue to work tirelessly to build these relationships and create more opportunities for the new gig economy.