Cosmetic work becoming increasingly acceptable and in certain cultures, expected:
- Spending by Latina consumers on personal care products grew by 40%, 3x faster than non-Latinas;
- Number of Hispanics opting for plastic surgery in the U.S. rose by 19% in 2009 — faster than any other ethnic group. (1)
Celebration of Latina beauty is not new – Brazil is often lauded for its Victoria’s Secret Angels – but per Dr. John Moore, DDS, principal of Cosmetic Dental Associates (CDA), the quest to be perfect now extends to having a beautiful smile.
“People want a perfect smile for many reasons, including boosting self-confidence and striving for that glowing, radiant smile seen on many celebrities.” – Dr. Moore
But there’s a RISK. Botched cosmetic dentistry is rising:
- Correction of botched work increased up to 40% since 2004;
- $16 billion spent correcting botched work in 2016, up from $10B.
Dr. Moore estimates the number is likely closer to $20 billion. (2)
The Botox trend of the early 2000s found that patients sometimes pursue beauty from less expensive, alternative providers not adequately trained: 84% of people with complications from permanent dermal fillers required corrective surgery or were deemed untreatable due to the damage caused (3).
For Latin Americans, the problem is even more pervasive: in Colombia, it’s estimated that up to 30% of cosmetic work is performed by doctors without proper training or performed in unauthorized clinics by non-medical personnel.
To avoid botched cosmetic dentistry, Dr. Moore warns patients to vet their cosmetic dentist carefully:
- Ask for pictures and videos. If the doctor has none to share, it’s likely they haven’t had good results.
- Visit the dentist in person. Check out the facility and see that it meets your standards.
- Ask all kinds of pertinent questions that show you will get the result you want, that all concerns most important to you are addressed.