Canadian Pacific: Stunning New Book Captures the Story of the Company That United Canada

“The history of Canada is inseparable from the history of Canadian Pacific,” writes publisher Matthias C. Huhne in the preface of Canadian Pacific: Creating A Brand, Building A Nation. “A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by these artists and Canadian Pacific’s publicity executives.”

Targeting the adventurous world travelers in the late 19th century, the luxury cruise passengers in the 1930s, potential immigrants considering a move to Canada, or the company’s airline customers in the 1950s, the private railway corporation that united Canada and built the world’s greatest transportation system broke boundaries with its powerful commercial design.

Following the success of the Standard Edition in November 2015 of Canadian Pacific: Creating A Brand, Building A Nation, Callisto Publishers is releasing a spectacular, vibrant Premium Edition of the intriguing and visually-stunning story of the company that united Canada politically – and became, for a time, the world’s greatest and most diverse transportation.

Written by Marc H. Choko – professor emeritus at the School of Design of the Université du Québec à Montréal and an honorary member of the Société des designers graphiques du Québec – Canadian Pacific weaves a concise and compelling narrative recapitulating the first 100 years of the company's history, beginning in the 1880s. Brought to life by hundreds of advertisements, illustrations, designs, photos, and historical documents – many of which have never been published before – Canadian Pacific is more than a beautiful book: it is an indispensible testament to one of the greatest achievements of entrepreneurship the world has ever seen.

Highlights:

• Larger and technically more sophisticated, full-color, 384-page Premium Edition hardcover
• Collector’s case handcrafted and designed with wood veneer, symbolizing the natural beauty of Canada
• Stunning, large scale reproductions of advertising posters
• State of the art printing techniques (including, inter alia, the use of special Pantone colors) devoted to reproducing all images true to the originals
• Produced in a renowned printing facility in northern Italy on top of the line 200g paper by Italian manufacturer Fedrigoni.

Details:
Title: Canadian Pacific: Creating A Brand, Building A Nation
Release Date: November 7, 2016
Author: Marc H. Choko
Language: English
ISBN: 978-3-9816550-3-2
Pages: 384
Size: 31 cm x 41 cm (12.2" x 16.1")
Retail Price: USD $900/ CAD $1200/ EUR $820

Canadian Pacific tells the important and unforgettable story of the impact this private corporation and its design and branding strategies had on a nation’s economic development and image – and will be a welcome addition to the bookcases, coffee tables, and cottages of history buffs, art lovers, and aesthetes alike.