Liz Bagot // Coyuchi
Monday, April 17, 2017
Consider this:
>> 65% of Americans plan to observe Earth Day this year.
And the most popular way to observe Earth Day? Doing a big spring clean.
To explore attitudes and behaviors around Earth Day and how they play out at home, Coyuchi [www.coyuchi.com], a pioneer in organic cotton textiles for the home, ran the 2017 Home Habits Survey, a poll that asked 1,000 Americans about their household purchasing habits and beliefs about the environment. Key findings include:
*** COYUCHI EARTH DAY 2017 HOME HABITS SURVEY ***
>> AMERICANS LIKE TO BE CLEAN AND GREEN ON EARTH DAY
The top three activities for observing Earth Day 2017 are:
1. Do a big spring clean (15%)
2. Recycle and/or compost waste (13%)
3. Plant something in the house or backyard (12%)
>> 89% OF AMERICANS VALUE AND PRACTICE SUSTAINABILITY AT HOME
Sustainability is important to Americans—45% reduce, reuse, recycle, and compost. Another 44% try to recycle when they can. While 27% of Americans don't know what 'sustainability' really means, 23% consider 'sustainability' a selling point.
>> MOST AMERICANS APPRECIATE FRESH, CLEAN LINENS
72% of Americans wash their towels once a week, and 83% wash their sheets at least every two weeks. 58% buy new sheets and towels about once a year, 19% replace their sheets several times a year, and 24% replace their towels as often.
>> ALMOST THREE QUARTERS OF OLD SHEETS AND TOWELS END UP IN LANDFILLS
Despite their desire to do good for the planet, 72% of Americans eventually end up throwing out used sheets and towels—contributing to the 10M tons of textile waste that end up in America's landfills every year.
>> TOP 5 REASONS AMERICANS REPLACE SHEETS AND TOWELS
1. Frayed, torn, pilling (37%)
2. Visible stains (25%)
3. Color faded or yellowed (23%)
4. Redecorate (9%)
5. Move to a new house/apartment (7%)
To help people continue their love affair with fresh sheets and towels AND do good for the planet, Coyuchi created 'Coyuchi for Life'—a first-of-its kind subscription model that gives everyone the best of both worlds—the luxury of fresh organic bed and bath linens without harming the environment (for roughly the price of a Netflix subscription).
