ENroute Communications Signs the Puerto Vallarta Tourism Board

The Puerto Vallarta Tourism Board campaign crafted by ENroute is largely media relations-focused, featuring press trips and media-only events, but also includes publicity aimed at consumers.

ENroute Communications Signs the Puerto Vallarta Tourism Board

Located in the heart of Mexico’s Pacific coastline and framed by the rugged, tropical Sierra Madre Mountains to the east and facing Banderas Bay, Mexico’s largest natural bay and second largest on the American continent, Puerto Vallarta is easily accessible from the U.S. and Canada. Puerto Vallarta enjoys a warm tropical climate year-round, with average daytime temperatures of 80 F and cooler evening temperatures in winter months. Located 4 miles from downtown Puerto Vallarta, Gustavo Diaz International airport receives over 4 million visitors annually. The destination is home to 300,000 residents and offers an estimated 12,400 hotel rooms with over half in 4-star-plus properties.

New York – 2018 – ENroute Communications www.enroutecommunications.com is proud to announce that it has signed the Puerto Vallarta Tourism Board as a client. The public relations agency has been contracted to represent the Mexican destination in Canada, the U.S. and Europe via its Mexico City office.

ENroute Communications is headed by Carlos Lopez, a Mexico native who founded the agency five years ago in New York. Under his leadership as agency president, ENroute was named Newcomer Agency of the Year at the public relations-focused North American Excellence Awards.

Meanwhile, under the agency's work, its client destinations have also been racking up awards, with Mexico’s San Miguel de Allende named “Best City in the World” by Travel + Leisure in 2017 and Quito, Ecuador recognized as “Destination to Watch" in 2016 by Condé-Nast Traveler and "Best Leading Destination in South America” at the World Travel Awards in 2014 .

The Puerto Vallarta Tourism Board campaign crafted by ENroute is largely media relations-focused, featuring press trips and media-only events, but also includes publicity aimed at consumers. The campaign aims to increase the presence of Puerto Vallarta’s tourism offering for family, gastronomy, romance, LGBTQ and sports/adventure travelers in the target markets.

“Puerto Vallarta is an international destination, well positioned in the U.S., Canadian and European media,” said Lopez. “We look forward to taking the destination’s current branding and increasing its presence in the niche markets, current and new.”

“We are proud to have a Mexican agency with such established and proven work,” said Javier Aranda Pedrero, Director of the Puerto Vallarta Tourism Board. “We look forward to working with ENroute Communications and its team, and increase Puerto Vallarta’s presence in the U.S., Canadian and European media.”