Giftagram partners with CP24 CHUM Christmas Wish for Canada"s First-Ever Mobile App Toy Drive

Toronto, CA: The countdown to Christmas is on! With just 37 more sleeps until the big day, Giftagram has taken the age-old tradition of donating toys during the holidays and brought it to the digital age. Through a partnership with CP24 CHUM Christmas Wish, the Giftagram app makes it possible for Canadians to donate gifts to less fortunate children, with just two taps of their iPhone.

For donors, that means no trips to the mall, no getting lost in toy stores, and no hunting for a donation box. Now for the first time ever, anyone can donate toys 24/7, from anywhere in Canada. Giving back to a child in need in the Toronto area is as simple as downloading the Giftagram app, picking a toy and hitting “donate”.

Giftagram CEO Jason Reid believes this tech-focused toy drive will resonate with young, time-strapped individuals who want to be thoughtful but still look for convenience. With toy options ranging between $10 and $150, there’s a price point to suit all budgets, which makes Christmas Wish optimistic the partnership will lead to a substantial increase in donations:

“Finding a present under the tree on Christmas morning is an experience every child deserves," said Joanne MacDonald, Vice-President, CTV News. “We're thrilled to be partnering with Giftagram to make donating even easier, and look forward to bringing joy to families and kids this Christmas."

A long-standing holiday tradition in Toronto, CP24 CHUM Christmas Wish will be marking its 50th anniversary in 2016. In 2015 the toy drive helped make Christmas brighter for hundreds of thousands of children throughout the GTA.

For more information on CP24 CHUM Christmas Wish, visit www.thewish.ca. For more information on Giftagram, download the app on iOS or Android or go to www.giftagram.com so you can start giving to a child in need.