Author: Sara Sanchez - En Route Comms | Date: 28 October 2019
Mérida, Yucatán, October 28, 2019 — The state of Yucatán is continuing its ongoing efforts to generate new tourist attractions statewide. The state Ministry of Tourism Development (SEFOTUR), together with local municipalities, is working hard to provide tourists with new attractions so they can enjoy maximum enjoyment and activities options during their visit.
Recently, a presentation was made at the Port of Progreso on the new watersports activities in which all tourists may partake. Marine experiences, with more than 100 boats, include tours along the Yucatecan coast, with optional recreational fishing or snorkeling, and even yacht parties. Meanwhile, kayaking and paddleboarding experiences are offered in the El Corchito or Chuburná Reserves, lasting four to five hours with delicious ceviche snack, depending on the route. Visitors can also take theoretical and practical kiteboarding lessons at Progreso Beach in groups of three people.
Other new attractions include Flyboards and Jet Skis. Either may be rented beachside at Progreso, with durations of 15 and 30 minutes for Flyboards and up to an hour for Jet Skis. Due to the tranquil waters of the Yucatán coast, these watersports activities are available throughout the year. Tours are available in Spanish and English and include life jackets, safety equipment and, in some cases, food (depending on the tour and with advance booking).
State capital Mérida, meanwhile, also boasts new tourist attractions. Tourism transport company Grupo Movility ADO, in partnership with SEFOTUR, recently unveiled two bus tours: “TuriCervecero,” which highlights the best of Yucatecan craft beer on a tour of three of the most emblematic canteens of the city, and “Turibus de los Sabores,” which aims to spread Yucatecan cuisine by exalting the colors and culinary quality of the region. In addition, it offers typical food such as salbutes, papadzules and panuchos, along with traditional drinks such as ramón and lime water with chaya.
Also, as part of the destination promotional strategies, Grupo Movility ADO presented a commemorative bus that is part of the “ADO Rodante Gallery” initiative. The project disseminates the works of Mexican artists through 10 buses that travel the Gulf, the South and Southeast of Mexico, covering more than 12,000 miles and visible to thousands of people on highways and at bus terminals across the country.
Thanks to these initiatives, and others carried out in the year following the inauguration of Governor Mauricio Vila Dosal, Yucatán continues to see tourism arrivals rise. This is the result of successful promotional strategies that SEFOTUR, led by Ms. Michelle Fridman Hirsch, has implemented hand in hand with the tourism private sector.
As a result of these joint efforts — and in contrast to the majority of Mexico’s other states — Yucatán continues to see monthly tourist arrivals rise by the double digits; in fact, April, May and July of this year were historic in terms of visitor arrivals at Mérida International Airport.
In July, 257,515 passenger arrivals were registered, the highest monthly figure reported in the airport’s 50 years of operations; this represented an increase of 13.63% compared to arrivals in July 2018, when there were 226,633 passengers. As for August, there was a growth of 11.50% compared to last year, with 236,390 arrivals, which means 24,387 more visitors than in August 2018.
In total, from January to August, the airport received a total of 1,836,095 passengers, an increase of 13.52% over the 1,617,382 passengers recorded in the same period the year before.
For the last quarter of the year, a significant increase in arrivals is expected in Yucatán, thanks to promotional activities carried out by SEFOTUR at various national and international events. In particular, the destination is preparing to welcome the thousands of visitors expected to attend the Anima Festival, which runs Oct. 24 to Nov. 12. That will be followed by the long-awaited Xmatkuil Fair 2019, to offer appealing attractions and shows from Nov. 8 to Dec. 1, and the International Trova Festival, scheduled to take place the first weekend in December.
With these events, attractions and much more, Yucatán continues on its path toward positioning itself as one of the best destinations to visit in not only Mexico but the entire world.