Study Reveals: Toronto Among The 5 Best Cities In The World For Millennials

Below is a sample of the results for Toronto, Canada, which came #5 in the overall ranking.

Study Reveals: Toronto Among The 5 Best Cities In The World For Millennials

Millennials grew up in a shrinking world, where the internet opened doors their parents never could have dreamed of, and budget airlines made those avenues real possibilities.

Berlin, Germany - Furnished apartment search engine, Nestpick, has released a study revealing the top 110 cities for millennials, based on factors such as startup ecosystem, housing affordability, immigration tolerance and quality of nightlife. With years of experience helping individuals of all ages find accomodation, the company have witnessed first-hand that young professionals display clear migrational patterns. Nestpick conducted this study, for the second year in a row, in order to pinpoint which cities are successfully attracting this generation, and therefore a core future workforce.

Building on last year’s study, Nestpick researched a wider scope of criteria and sources for the 2018 ranking, including an analysis of top universities and personal freedoms. In addition, the main categories were weighted to reflect the concerns and mindsets of the generation. For example, while housing affordability is a major concern for most, it is even more so for young professionals at the start of their careers. With these interests in mind, 110 cities were analysed taking into consideration four main areas of concern; the business ecosystem, the essentials (housing, food etc.), openness, and recreation.

“Millennials grew up in a shrinking world, where the internet opened doors their parents never could have dreamed of, and budget airlines made those avenues real possibilities. It’s now possible to live and work anywhere in the world, and these opportunities are shaping how our planet will look to future generations.” says Ömer Kücükdere, Managing Director of Nestpick. “We must learn to adapt to the needs of younger people in order to have a thriving economy, and we believe that this ranking offers valuable insights to those cities looking for regeneration from a younger demographic.”

Below is a sample of the results for Toronto, Canada, which came #5 in the overall ranking. To reveal how the city performed for each factor in comparison to the other cities in the index, each individual criteria is ranked from 1-110, with 1 indicating that it is the best overall:

 

Rankings for Toronto, Canada, #5 Worldwide

Business Ecosystem

Employment Score

Startup Score

Tourism Score

39

6

62

The Essentials

Housing Score

Food Score

Transport Score

Health Score

Internet Speed Score

University Score

Access to Contraception Score

81

44

54

26

33

30

24

Recreation

Openness

Nightlife Score

Beer Ranking

Festival Ranking

Gender Equality Score

Immigration Tolerance

Personal Freedom and Choice

LGBT Friendly Score

61

71

7

33

5

7

3

N.B. The full methodology explaining how each factor was researched can be found at the bottom of the press release.


The top 20 best millennial cities are revealed below. Scores are from 1 - 10, with 10 indicating the highest possible score. The results for each 17 criteria have been combined into four main categories for clarity, but the full results can be seen here: https://www.nestpick.com/millennial-city-ranking-2018

 

Results: The Top 20 Cities for Millennials

 

#

City

Country

Business Ecosystem

The Essentials

Openness

Recreation

Total Score

1

Berlin

Germany

6.1

5.9

8.3

8.8

7.14

2

Montréal

Canada

6.4

5.8

8.6

7.9

7.10

3

London

United Kingdom

8.1

3.5

8.7

7.2

6.71

4

Amsterdam

Netherlands

8.0

3.0

8.5

7.9

6.63

5

Toronto

Canada

6.6

5.3

9.0

5.5

6.60

6

Vancouver

Canada

7.1

4.4

9.0

4.9

6.34

7

Barcelona

Spain

5.5

5.2

6.8

8.5

6.31

8

New York City

USA

8.8

2.9

6.7

7.5

6.25

9

Cologne

Germany

3.2

6.0

7.8

8.0

6.17

10

Manchester

United Kingdom

5.0

5.1

8.5

6.1

6.12

11

Hamburg

Germany

5.9

4.2

7.1

7.9

6.10

12

Bristol

United Kingdom

5.7

4.9

8.1

5.7

6.06

13

San Francisco

USA

8.9

2.8

7.0

6.2

6.04

14

Austin

USA

8.1

4.0

6.4

6.0

6.03

15

Paris

France

6.9

3.3

7.0

7.6

5.98

16

Miami

USA

8.4

2.5

6.2

7.6

5.90

17

Munich

Germany

4.7

4.5

7.8

7.0

5.87

18

Lisbon

Portugal

4.5

6.0

5.9

7.3

5.84

19

Glasgow

United Kingdom

5.0

6.3

7.7

3.8

5.82

20

Madrid

Spain

3.2

6.1

6.7

7.6

5.82

N.B. These are a sample of the full results, which can be seen here: https://www.nestpick.com/millennial-city-ranking-2018/


These final results reveal the best overall cities for millennials, based on all four factors, but by looking at the top ten cities for each individual category, the results indicate which location would be best for a young person based on their strongest concerns.

For example, those millennials looking for an adventure or experience abroad should focus on the Essentials Top 10, which looks at factors such as housing, food, internet, and transport, which are all important for short-term movers, while employment or openness might not be such a primary concern. Likewise, young professionals looking for work opportunities should focus instead on the Business Ecosystem Top 10.

 

The tables below reveal the top 10 cities for millennials based on each larger category:

 

Top 10 Cities for Business Ecosystem

 

Top 10 Cities for The Essentials

#

City

Country

 

#

City

Country

1

San Francisco

USA

 

1

Seoul

South Korea

2

New York City

USA

 

2

Taipei

Taiwan

3

Kuala Lumpur

Malaysia

 

3

Bangkok

Thailand

4

Miami

USA

 

4

Brno

Czech Republic

5

Los Angeles

USA

 

5

Bucharest

Romania

6

Seattle

USA

 

6

Prague

Czech Republic

7

Beijing

China

 

7

Porto

Portugal

8

London

United Kingdom

 

8

Mexico City

Mexico

9

Portland

USA

 

9

Budapest

Hungary

10

Austin

USA

 

10

Guadalajara

Mexico

             

Top 10 Cities for Openness

 

Top 10 Cities for Recreation

#

City

Country

 

#

City

Country

1

Helsinki

Finland

 

1

Buenos Aires

Argentina

2

Toronto

Canada

 

2

Berlin

Germany

3

Vancouver

Canada

 

3

Barcelona

Spain

4

London

United Kingdom

 

4

Cologne

Germany

5

Oslo

Norway

 

5

Amsterdam

Netherlands

6

Copenhagen

Denmark

 

6

Montréal

Canada

7

Montréal

Canada

 

7

Hamburg

Germany

8

Amsterdam

Netherlands

 

8

Bogotá

Colombia

9

Manchester

United Kingdom

 

9

Bangkok

Thailand

10

Stockholm

Sweden

 

10

Rio de Janeiro

Brazil

 

Additional quotes:

“One of the most exciting outcomes of this study are the top cities based on Essentials, which takes into account factors such as affordable housing, high speed internet and accessible food.” says Ömer Kücükdere, Managing Director of Nestpick. “Seoul, Brno, Beijing, Monterrey—these are some of the most up-and-coming cities in the world and millennials are already flocking to these urban playgrounds in their droves. However, while these places are attracting this demographic for the short-term, these cities should consider improving elements such as employability and openness if they wish to keep the economic and social benefits of their millennial influx.”

“The hackneyed idea that millennials are all entitled snowflakes is tired, and needs to be put to rest. How this generation differs from their predecessors is that they have more choice, and with these increased options has come a sense that they won’t settle for second-best.” says Ömer Kücükdere, Managing Director of Nestpick. “This offers an exciting opportunity for cities to rise to the challenge and become a magnet for millennials, because while this young demographic is demanding more, they are also giving back more in terms of entrepeneurialship, economy and equality than ever before.”


Further findings:

  • Beijing, China ranks highest for Employment, followed by American cities San Francisco and Austin.
  • New York City, USA has the highest score for their Startup ecosystem, followed by San Francisco, USA and London, UK.
  • Hong Kong, China ranks highest for Tourism, followed by Bangkok, Thailand and London, UK.
  • Guadalajara, Mexico has the highest score for Housing, followed by fellow Mexican city Monterrey and Medellín, Colombia.
  • Bangkok, Thailand ranks highest for Food, followed by Kuala Lumpur, Malaysia and Lima, Peru.
  • Oslo, Norway has the highest score for Transport, followed by Washington D.C., USA and Paris, France.
  • Japanese cities Tokyo and Osaka rank joint highest for Health, followed by Singapore, Singapore.
  • Seoul, South Korea has the highest score for Internet Speed, followed by Bergen, Norway and Denver, USA.
  • London, UK ranks highest for Universities, followed by Paris, France and Seoul, South Korea.
  • China and Hong Kong rank highest for Access to Contraception, followed by the UK.
  • Norway ranks highest for Gender Equality, followed by Finland and Sweden.
  • New Zealand ranks highest for Immigration Tolerance, followed by Canada and Norway.
  • Amsterdam, Netherlands has the highest score for Personal Freedom and Choice, followed by Oslo, Norway and Helsinki, Finland.
  • Madrid, Spain ranks highest for LGBT Friendliness, followed by Amsterdam, Netherlands and Toronto, Canada.
  • Berlin, Germany has the highest score for Nightlife, followed by Paris, France and Melbourne, Australia.
  • Beijing, China ranks highest for Beer prices, followed by Colombian cities Medellín and Bogotá.
  • Miami, USA has the highest score for Festivals, followed by fellow American city Washington D.C. and Paris, France.
Source: Nestpick: https://www.nestpick.com/millennial-city-ranking-2018/