Author: MNI Alive | Date: 07 March 2018
Cryptocurrencies like Bitcoin may still not be considered mainstream, but a large number of everyday consumers say they are open to companies doling out the digital coins in rewards programs, according to a new survey.
Caddle, a Canadian opinion polling company that helps brands engage directly with customers, has just released results of its latest survey on consumer attitudes towards cryptocurrencies.
The survey, which polled 10,000 Canadians in January, found that approximately two thirds of the respondents would like to see companies expand their customer loyalty programs by rewarding them with cryptocurrency for their purchases.
Other fascinating findings from the survey include:
· One in 10 Canadians plan on buying cryptocurrency over the next six months.
· One third of Canadians now hear about cryptocurrencies and blockchain on a weekly basis.
· Media is the primary source where Canadians are learning about cryptocurrencies.
Caddle’s mobile focus groups — a new twist to a staple tool of traditional marketing — have been immensely popular both with users who want get cash back for their opinions and brands who want to engage directly with customers.