Author: Telemundo Network | Date: 17 December 2018
Noticias Telemundo announced today the development of its first-ever English-language daily newscast. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias Telemundo production to live outside a Telemundo-owned platform. The Noticias Telemundo project obtained a Google News Innovation (GNI) YouTube grant, which is awarded to ventures that elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation.
“In today’s fast-paced world you need to reach out to your audience where it is, not where you want it to be, and US Hispanics over-index in YouTube,” said Romina Rosado, Senior Vice President of Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises. “Our goal here is for Noticias Telemundo to reinvent the ‘traditional’ broadcast news for the LatinX generation– the multicultural, multiracial, mobile, millennials in the United States.”
Median age for US Hispanic YouTube users is 27 compared to 42 for non-Hispanic Whites, according to Nielsen. In addition, US Hispanics aged 18-49 over-index in YouTube, making it an ideal platform to reach young Latinos.
Noticias Telemundo is a leading provider of national news for US Hispanics. Its award-winning news broadcasts from the Telemundo Center include the daily newscast "Noticias Telemundo" with José Díaz-Balart, "Noticias Telemundo Fin de Semana" with Julio Vaqueiro, "Noticias Telemundo Mediodía" with Felicidad Aveleyra, the news section of "Un Nuevo Día" with Paulina Sodi, and the Sunday current affairs show "Enfoque con José Díaz-Balart." The "Noticias Telemundo Digital Team" provides continuous content to US Hispanics via its growing online and mobile platforms. Noticias Telemundo also airs news specials, documentaries and news events such as political debates, forums and town halls.