The Champion Program And The #150tree Campaign

Author

Enterprise Canada

Release Date

Friday, October 21, 2016

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TORONTO, ON (October, 2016)—2017 is Canada’s 150th birthday. Help Highway of Heroes inspire Canadians to come together in a historic effort to honour fallen soldiers.

With your help, the Highway of Heroes Living Tribute will be created; a living, breathing memorial for the Canadians in our families and communities who have given their lives. We have begun planting 117,000 trees, one for each soldier that has fallen since Confederation

We want you to be a leader of the Highway of Heroes Living Tribute Champion Program.

Here’s what we want you to do AND what we want you to encourage others to do:

· Give a birthday gift to Canada

Become a Champion by making a $150 donation to buy a "Hero Tree," one of the 117,000 that will be planted along the Highway of Heroes.

· Buy a tree, get a tree

For every $150 donation, you will receive a "150Tree Kit" that includes a small '150Tree', a HOHLT t-shirt and an official certificate to commemorate your gift to Canada. Certificates will be delivered upon donation and your t-shirt and ‘150Tree’ will arrive in the spring, for you to plant in the location that means the most to you!

· Encourage others to join the movement

Inspire others to do the same and join you in becoming a Champion. Take a picture, make a short video help make this go viral!On social media, share the news of where YOU will be planting YOUR '150Tree' and WHY using the hashtag #150Tree.

You can be one of the catalysts behind this national movement that elegantly combines environmental preservation and supports our troops. It is a unique opportunity to unite this country at a very special time.

Join us and become a Highway of Heroes Living Tribute Champion leader today.


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