Author: Canadian International Autoshow | Date: 22 February 2020
This year, they were close. As Jeff Cornett, the Canadian Cancer Society’s Executive Director, Ontario, called out Nelson Peixoto’s name in the annual draw at the Canadian International AutoShow, Rick Malda and his 10-year-old son Braeden, walking though the Show, stopped short. Then Rick pulled out his cellphone and called Nelson — his father-in-law.
It was a serendipitous crossing.
“They’re my good luck charms,” Nelson said after receiving the call that he was now the lucky owner of two Toyota GR Supras — one Nocturnal Black and the other Renaissance Red. “This is truly amazing. I’ve been supporting this draw for a few years. It’s a great cause.”
Nelson added that prostate cancer was a cause near to his heart, having lost a close friend to the disease.
This eighth Rock the Road Raffle was the first time two cars were given away. The pair of fully loaded Supras, described as “rocket fuel for your soul,” are valued at a combined $152,000. They were graciously donated by the Trillium Automobile Dealers Association of Ontario.
Rock the Road Raffle is a fun and exciting way to support families facing prostate cancer — the cause gets 100% of the proceeds raised from the draw. Since 2013, Prostate Cancer Canada (PCC) has been the beneficiary of the Raffle, raising $3 million to help end prostate cancer. On February 1, PCC amalgamated with the Canadian Cancer Society (CCS) and funds raised by the Raffle will continue to benefit prostate cancer-specific research and support programs. This transformational partnership allows the two organizations to deepen their impact on research and support programs, and reduce duplication.
“We are proud to be part of the Rock the Road Raffle and support people who are affected by prostate cancer, the most common cancer diagnosed among Canadian men,” says Andrea Seale, CEO of the Canadian Cancer Society. “Over its history, the Raffle has raised more than $3 million, enabling us to encourage people to participate in early detection, fund research to improve prostate cancer treatments and support those who are living with and beyond the disease. We couldn’t do this without those who purchase tickets as well as our many partners including TADA, which generously donates prizes each year. Together, we are a force-for-life in the face of cancer.”
Prostate cancer is the most common cancer among Canadian men. An estimated one in nine will be diagnosed, meaning an average of 62 Canadians are expected to be diagnosed every day — and 11 will die.
Because of the funds raised through this draw, more money is invested into prostate cancer prevention, detection, support and education, helping even more Canadian men and their families.Nelson will stop by the AutoShow on Saturday to check out his new rides.