Weak Pound Continues to Boost Air Travel to London, UK

The weak pound is doing wonders for international air travel to London. Tourists are arriving in greater numbers and the relative strength of their currency, making the city on average 9% better value, is apparently overcoming any concerns about recent terror attacks, according to ForwardKeys which predicts future travel patterns by analysing 16 million booking transactions a day.

Weak Pound Continues to Boost Air Travel to London, UK

Tourists are arriving in greater numbers and the relative strength of their currency, making the city on average 9% better value, is apparently overcoming any concerns about recent terror attacks, according to ForwardKeys which predicts future travel patterns by analysing 16 million booking transactions a day.

The weak pound is doing wonders for international air travel to London. Tourists are arriving in greater numbers and the relative strength of their currency, making the city on average 9% better value, is apparently overcoming any concerns about recent terror attacks, according to ForwardKeys which predicts future travel patterns by analysing 16 million booking transactions a day.

Looking forward, bookings for international arrivals in London continue to be robust, 14% ahead of where they were at the beginning of July last year. The Americas are currently 21% ahead, and Asia Pacific 14% ahead for London arrivals between July 1 and October 31. Only the Middle East is lagging, currently 20% behind, compared to the same period in 2016. The lag is due mainly to a fall in the oil price hurting Middle Eastern economies and the timing of Ramadan, which fell earlier this year.

Benchmarked against its European competitor cities, London has the biggest market share of long-haul bookings for arrival between July and October, 12%, as against 9% for Paris and 7% for Rome. So, its growth, currently 14% ahead, is impressive.

Tourism from the so-called BRICS, Brazil, Russia, India, China is resurging. All show double digit growth in forward bookings for London and, with the exception of India, their citizens are showing much greater interest in London than the rest of Europe.

Looking at the more significant origin markets, i.e., those with a share of 0.5% or more, Chile is the one showing the greatest growth in forward bookings, 67% ahead. It is followed by Brazil, 48% ahead, Taiwan, 43% ahead and China, 35% ahead.

Benchmarked against its European competitor cities, London has the biggest market share of long-haul bookings for arrival between July and October, 12%, as against 9% for Paris and 7% for Rome. So, its growth, currently 14% ahead, is impressive.

Tourism from the so-called BRICS, Brazil, Russia, India, China is resurging. All show double digit growth in forward bookings for London and, with the exception of India, their citizens are showing much greater interest in London than the rest of Europe.

Looking at the more significant origin markets, i.e., those with a share of 0.5% or more, Chile is the one showing the greatest growth in forward bookings, 67% ahead. It is followed by Brazil, 48% ahead, Taiwan, 43% ahead and China, 35% ahead.