Author: Canadian International AutoShow | Date: 20 November 2020
TORONTO, Ont. — With ongoing concerns about the COVID-19 pandemic and continued safety measures to stem the spread of the virus, the Canadian International AutoShow, Canada’s largest annual consumer show, announced the cancellation of its live in-person format for 2021 back on September 15th, with the intention of hosting a unique manufacturer-led virtual presentation instead.
However, after months of in-depth discussions and joint review of multiple different virtual platforms with AutoShow manufacturer partners, brand participation levels in line with what consumers could expect at a typical live event couldn’t be secured, and has led to a refocusing of plans.
“Our manufacturers, their teams and our dealers have had to adapt and adjust their business plans, lives and budgets in an unprecedented way over the past eight months,” says AutoShow General Manager Jason Campbell. “What has been clear over the past few months in our discussions with our manufacturer partners is how much they all value our in-person live AutoShow event experience, and how hungry they all are for it to return, which we remain focused on doing for February 2022.”
“Every manufacturer has redoubled their team’s digital efforts to support what has become an ever more critical part of their operational plans during this pandemic,” says David McClean, Director of Marketing at the AutoShow. “We are now focused on reimagining a dynamic online experience to support the many manufacturers and AutoShow partners that still want to engage with the enthusiastic audience that the AutoShow delivers. We are looking to provide our consumers with engaging content as they seek to learn more about the latest products available in the market and support the critical spring buying season for our dealers via presenting the Total Automotive Experience on AutoShow.ca.”
More details about plans for a digital showcase of manufacturer and industry automotive content will be shared in the coming weeks.