Ben Lewis – Influence Associates
Monday, July 17, 2023
As if opening a brand-new Ferrari showroom and previewing the Ferrari Roma Spider in the same evening wasn’t enough, the team at H.R. Owen invited Scuderia Ferrari Formula 1 driver Carlos Sainz to cut the red ribbon.
Drawing up to the red-carpeted entrance of the state-of-the-art facility in a stunning white Ferrari SF90 Stradale, the Scuderia Ferrari Formula 1 driver joined H.R. Owen CEO Ken Choo and more than 200 guests to celebrate the occasion at the invite-only evening event on the 5th of July.
Outside, the two-storey showroom was floodlit in red, in honour of Ferrari’s signature Rosso Corsa colour. Inside, guests were entertained by a DJ set and live music – and by two driving simulators, so that they could race the Ferrari F1 car.
Guests were treated to both Italian and Malaysian cuisine – a nod towards the heritage of the brand and the nationality of the founder of Berjaya Corporation Berhad – H.R. Owen’s parent company – Vincent Tan Chee Yioun. Mr. Tan’s vision has been instrumental in further expanding Ferrari’s representation in the UK, working in close partnership with Ferrari S.p.A. in Maranello. As well as the H.R. Owen Ferrari showroom in South Kensington, the Group also opened a Mayfair-based Ferrari showroom in 2019 before this launch of the Group’s third – and largest – showroom in Hatfield. At the end of 2022, H.R. Owen further bolstered its Ferrari customer experience with the acquisition of the former Joe Macari-operated Ferrari Service facility in South London, offering its clients more flexibility and convenience in the care of their Ferrari.
The presentation of the new Roma Spider made the evening even more special. The latest addition to the Ferrari range, the Roma Spider matches a timelessly elegant design with a sophisticated fabric roof which, after folding away in just 13.5 seconds, allows you to revel in the exhilarating soundtrack from the twin-turbo V8 engine under the long, flowing bonnet.
Ferrari customers will also receive the very highest standards of service and convenience by the new Aftersales centre, thanks to the team of expert technicians, and state-of-the-art smart technologies which give each car a full visual assessment before it has even entered the state-of-the-art workshop. Reflecting the world-class levels of care afforded by the facility, it is already home to three Ferrari Daytona SP3s, the newest addition to the extremely exclusive Ferrari ‘Icona’ series.
“An official Ferrari presence in Hatfield, with a brand-new H.R. Owen dealership, is one important step to further bolster our network and boost customer satisfaction. The new location will deliver an even more exclusive and unique Ferrari experience to nurture our community of Ferrari enthusiasts in the UK”, said Enrico Galliera – Ferrari Chief Marketing and Commercial Officer, “and it fits perfectly in with the Mayfair and South Kensington showrooms.”
H.R. Owen, which is owned by the Berjaya Group, is Britain’s leading luxury motor dealer group, representing some of the world’s most sought-after premium car brands – Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Rimac, Czinger, Hennessey and Radford.
