Martinique Sensation Event Brings French-Caribbean Fun To Hotel X, Toronto

Martinique Tourism Partners and Industry Members.

Jesson & Co / MNI Alive

Release Date

Thursday, November 9, 2023


The Martinique Tourism Authority brought a welcome dose of the Caribbean to Toronto’s Hotel X yesterday at the 2023 edition of Martinique Sensation. The highly successful event brought a robust delegation of Martinique tourism stakeholders together with dozens of invited attendees from the Canadian travel trade industry for a compelling showcase of everything “The Isle of Flowers” has to offer.

“We were pleased to see familiar faces and make new friends with this year’s Martinique Sensation, as we continue to build an ever-stronger relationship with the Canadian market,” said Bruno Brival, CEO of the Martinique Tourism Authority. “We know Martinique has so much to offer as a destination, and that is especially true with Canadians - with whom we share so many values.”

The engaging event sated appetites for Martinican cuisine and general knowledge, presenting one-on-one meetings with representatives from the destination’s hoteliers, villa rental agencies and activity partners with a headline presentation exploring Martinique’s evolving tourism offering, effectively captured by an all-new promotional video.

Attendees learned firsthand about Martinique’s fascinating French-colonial history, its storied architecture, its luxurious amenities, and deep pedigrees in gastronomy and rum-making. Safety, accessibility, and modern infrastructure emerged as salient themes of the presentation, as did the destination’s status with its third UNESCO recognition received in September. Rounding out an exciting array of announcements was the confirmation of expanded direct flights from Toronto to the verdant, volcanic island, set to roll out December 16 from Air Canada in time for the Winter 23-24 travel season.

In addition to Mr. Brival, the delegation from the Martinique Tourism Authority was headed by the Director and Deputy Director of Tourism, Muriel Wiltord and Karine Roy-Camille, respectively. The representatives from the MTA were joined by seventeen industry partners on the island, including some of the destination's top properties. Air Canada and Air Canada Vacations were in attendance as guests of honour.

You can learn more about Martinique at

Latest Stories