Tip of the Day: All Hail Content, It’s Still King

So, you think you don’t need to create web content because you run a landscape business or own a bakery, not an online business? Well, don’t get too tied to that idea. Content, regardless of what type of business you run, matters. A lot. Here’s why.

Shoppers are savvy. Whether they’re in need of a peach pie or mulch for their garden, they search online first. Make sure you’re there and that everything about you—name, address, hours and phone number are correct everywhere online. Google likes consistency. Accurate info across the Internet will help you rank better in searches.

Next, make sure customers can find answers to their questions on your website—whether it’s about products you carry, a particular brand, or how to schedule an estimate. Keep everything up-to-date and looking good, then sit back and prepare yourself for an onslaught of new customers.