Unveiling Martinique: The Rum Capital of the World

Known as The Isle of Flowers and The Rum Capital of the World, luxuriant Martinique ranks among the most alluring and enchanting destinations worldwide.

Jesson & Co / MNI Alive

Release Date

Thursday, July 27, 2023


Many people know Martinique for its immaculate beaches, encompassing green spaces, and rich historical heritage. Yet, one of the most important parts of Martinique’s identity can only be found within a glass! While much of The Caribbean can claim an impressive rum pedigree, only Martinique enjoys the distinction of being the “Rum Capital of the World.” 

Fertile soil, an ideal climate, and abundant sugarcane fields make Martinique ideal for the crafting of exquisite rums. Each batch of authentic Martinique rum reflects the passion and expertise of Martinique's expert, dedicated distillers. Want a taste of Martinique’s rum culture for yourself? We answer your questions and make a few recommendations below!

What is ‘Rhum Blanc’? Rhum Blanc, also known as white rum, is a clear and unaged spirit embodying the raw flavours and aromas of sugarcane. This type of rum is mixed with meticulous care and reflects Martinique's dedication to producing the finest quality spirits. Whether enjoyed neat, mixed into cocktails, or used as a base for culinary creations, Rhum Blanc from Martinique offers a delightful and versatile experience for rum enthusiasts and connoisseurs alike. Don’t leave Martinique without trying it!

Ti’punch: The National Drink of Martinique: This delightful cocktail is made with Rhum Blanc or Rhum Agricole, complemented with a hint of lime and cane syrup to satisfy your sweet tooth. Be prepared, as you will likely be offered this excellent drink at nearly any property you choose. All things in moderation, of course, but the refreshing flavour of Ti’punch will keep you coming back for more.

Discovering the Art of Rum Production: Immerse yourself in the captivating world of rum production in Martinique with Rhum Clément, Rhum JM, and Distillerie Neisson. These three esteemed distilleries offer a glimpse into the intricate craftsmanship behind Martinique's exceptional rums with guided tours and provide a deeper appreciation for its rich history and traditions that have shaped its incomparable rum culture. Excellent excursions for the rum-curious and rum enthusiast!

Taste the Difference an Award Makes: Martinique rose to rum royalty through its meticulous expertise and numerous awards, including the prestigious AOC (Appellation d'Origine Contrôlée). Seek out Martinique's AOC rums during your stay to savour their unique flavours and experience the craftsmanship behind this one-of-a-kind drinking allure. 

With its wide range of rums, renowned distilleries, and legacy awards, Martinique is the ultimate destination for rum lovers. Learn more about Martinique at https://us.martinique.org/ and take our advice: come thirsty! 

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