Institute of Caribbean Studies
Thursday, June 25, 2015
Yvette Noel-Schure grew up on the small Caribbean island of Grenada. She immigrated to America to become a Journalist and after finishing New York's City College with a degree in Journalism. Noel-Schure joined Gannett Westchester Newspapers in White Plains, New York as a Reporter. In 1985 she became Editor of Black Beat Magazine.
At Black Beat, she met the hottest music stars of the day--New Edition, Bobby Brown, Boyz II Men, Jazzy Jeff and The Fresh Prince, Johnny Gill, Tevin Campbell, Public Enemy, Mary J. Blige, TLC, Seal, Terence Trent D'Arby, LL Cool J, Queen Latifah and Janet Jackson. Due to the fact that the budget and the staff were minimal, Noel-Schure did everything at Black Beat for eight years--from interviewing and caption writing to choosing photos.
Mrs. Noel-Schure joined Columbia in the fall of 1993 as Director of Media for the label's jazz and R&B roster, which included Nancy Wilson, Peabo Bryson, the late Grover Washington, Jr., Wynton Marsalis, Branford Marsalis, and Da Brat. In her 17-year label tenure as a Publicity Director, Noel-Schure developed press campaigns for a diverse roster of artists, including Mariah Carey, Will Smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean and Destiny's Child and for each of that group's members: Kelly Rowland, Michelle Williams, and Beyoncé.
In 2010 Yvette established her own publicity firm, Schure Media. Based in New York City and northern New Jersey, the firm signed Music World/Columbia artist Beyoncé as its first client. Her roster of clients now includes Prince and Ne-Yo. Mrs. Noel-Schure keeps close ties with her Caribbean culture and visits family in Grenada whenever possible.
