Whispers Of The Caribbean

 Caribbean Tourism Organisation

Jeremy Viray

Release Date

Wednesday, June 15, 2011


As the popular saying goes, it's not about what you know but aboutwhoyou know. Looking to give travelers exclusive insider information, the Caribbean Tourism Organization (CTO) is launching Whispers from the Locals. The region-wide campaign spotlights under-the-radar authentic experiences that make the destinations of the Caribbean such sought-after locales. Whispers from the Locals address the desire for travelers to discover attractions that are not widely spoken about in brochures, guidebooks and websites. From a hidden pork shack selling the tastiest barbecue in town to the region's only "snow capped"ÔøΩ mountain range, CTO shares the Caribbean's best-kept secrets straight from those who live there and are in the know. All "whispers"ÔøΩ will be live on the website homepage, including accompanying photo, for consumers to view at their leisure.

CTO will also unveil a Twitter contest where fans/followers will have an opportunity to win destination-branded prizes when answering trivia questions relating to a country's hidden secret. A new question will be asked every Friday at 11 a.m. EST starting June 17 to October 28. The first person to correctly answer the question will win prizes ranging from a beach bag with flip-flops to a Caribbean cookbook.

"Whispers From The Locals is the key to some of the best experiences and finds in the Caribbean. It is information that makes each island unique and often things you can't do or find anywhere else in the world,"ÔøΩ says Sylma Brown-Bramble, CTO's director of marketing for the Americas. "It is the type of experience that will make people feel "ÔøΩin the know' when they share it with the most curious and discerning travelers. It can inspire visitors to dig further and create their own whispers."ÔøΩ

Travelers looking to experience one of the whispers can book a vacation package through one of CTO's chapter travel agents for a customized getaway. For more information on Whispers from Locals, visitwww.onecaribbean.org.

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